Cannon Gray

What We Do

Cannon Gray LLC is a Tokyo-based marketing science and analytics company that partners with clients, marketing research agencies, consultants and ad agencies located in many regions of the world. 

Modeling & Analytics and consultation are provided for a broad range of quantitative marketing research.  The focus is on developing knowledge and insights for decision making, not on number crunching.  Each project is tailored to address specific marketing issues and to the country or countries being researched.

Cannon Gray was established in 2008 by Kevin Gray, a marketing scientist who has been in marketing research for more than 25 years.  Previously Kevin had worked for The Nielsen Company, Research International and McCann Erickson as well as on the client side. 

His background covers dozens of product and service categories and over 50 countries.  A member of the American Marketing Association and the American Statistical Association, he is always keen to learn about innovations in marketing research and to borrow ideas from other disciplines. 

What We Offer

Modeling & Analytics and consultation are provided for a wide range of marketing research, including:

• Consumer Segmentation
• Market Response Modeling
• Demand Forecasting
• Key Driver Analysis
• Pricing Research
• Data Mining and Predictive Analytics
  

Also offered are:

• Discrete Choice Modeling
• MaxDiff Analysis
• Ad Hoc Modeling
• Experimental Designs
• Consultation on Research Design
• Review/Integration of Past Research
• Analysis of Internal/ External Data Bases